Saturday, March 3, 2007

Hyundai Veracruz: Love it or Hate it


Korean cars are improving more quickly. In fact, it is chasing the popularity of its Japanese rivals. Hyundai, for one, is poised to take another step in the right direction by launching its latest crossover named the Veracruz. The new Hyundai Veracruz made its debut at the North American International Auto Show (NAIAS).

According to the Korean automaker, the Hyundai Veracruz blends substance with style. The luxury and performance offered by the new crossover have been previously deemed as unthinkable. Now, the unthinkable ways are transformed into indulging auto reality. The crossover is equipped with the standard Electronic Stability Control (ESC), upscale amenities and greater cargo volume. The Hyundai Veracruz powertrain performance and standard safety features beats the Toyota Highlander and also the Honda Pilot. Its cutting-edge design and craftsmanship are further enhanced by its sophisticated auto parts.

“Veracruz is an exceptional vehicle at the right time for this developing segment,” said Steve Wilhite who works as the chief operating officer of Hyundai Motor America. “The vehicle’s designers recognized that the needs and desires of traditional SUV buyers weren’t being met and focused on meeting those needs in an elegant and ingenious way. The result is a spacious crossover that delivers both refined style and first-rate performance.”

The crossover is an aftermath of Hyundai’s product expansion and design evolution. It uses fluid and organic forms to produce a bold, refined and luxurious Hyundai Veracruz. “We are very proud of Veracruz and feel this design will not only reinforce our design direction as a company, but also greatly enhance our escalating brand image on a global basis,” said Joel Piaskowski, the chief designer at the Hyundai Design Center in Irvine, California. “Fluid lines combined with the integrated headlights and taillights envelop Veracruz to create a unified aesthetic.”

The bumper of the crossover is sculpted to make the car appear a bit taller. The three-tiered headlights blend with the extraordinary design statement. Sophisticated headlights and tail lights gave the car that exotic charisma. The striking beltline ascends from the wraparound headlights and follows the tapering greenhouse to include the prominent taillights. The grille combines a flat-lined upper chrome bezel and a curved lower bezel. It holds the Hyundai flying-H logo to establish imagery.

The Hyundai Veracruz is also given prominent wheel arches house 17- or 18-inch wheels and tires. In addition, the chrome trim boost the car’s elegance. Its dual chrome exhaust tips, a trademark of the automaker, contribute to the efficiency of the exhaust system. Also, the rear spoiler contributes to the sporty flavor of the Hyundai Veracruz.

Other convenience features of the crossover include the AM/FM/XM/CD/MP3 audio system, proximity key, rain-sensing wipers, auto dimming exterior mirrors, mirror-mounted approach lights, adjustable pedals, memory settings for the power mirrors, driver seat and steering wheel, backup warning system, power liftgate, and a rear-seat entertainment system that includes a DVD player and eight-inch overhead screen.

To secure safety of the car occupants, the Hyundai Veracruz is engineered with a high level of protection and safety features. “The 2007 Veracruz embraces both active and passive safety with a host of leading-edge technologies,” said John Krafcik, vice president of Strategic Planning and Product Development, Hyundai Motor America. “Electronic Stability Control, six airbags including side curtain airbags protecting all three rows, and active front head restraints are found standard in Veracruz and are some of the industry’s most effective technologies.”

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